Question 1

How does a typical project start?

Accepted Answer

It starts with a conversation. You send a brief through the contact form, we schedule a 30–45 min call to align on context, goals, and scope, and then I send a written proposal with deliverables, timeline, and investment. Once approved, we kick off with a strategy workshop.

Question 2

How long does a branding project take?

Accepted Answer

A focused identity sprint runs 4–6 weeks. A full brand system (strategy + identity + applications + guidelines) usually takes 10–14 weeks. Bigger ecosystems with web and motion can extend to 4–6 months. Every proposal includes a clear week-by-week schedule.

Question 3

How many revision rounds are included?

Accepted Answer

Each phase (strategy, identity, applications) includes two structured revision rounds based on consolidated feedback. This keeps the work focused and the timeline honest. Additional rounds are possible and quoted transparently.

Question 4

What's the investment range?

Accepted Answer

It depends on scope. One-off design projects start around US$1,500. Full branding, built on a paid strategic diagnosis, runs US$8,000–$25,000, scoped during a discovery call. Ongoing retainers start around US$2,000/month. We give you a precise figure after the first conversation.

Question 5

How does payment work?

Accepted Answer

Projects are split in 2–3 installments tied to milestones (kickoff, mid-project, delivery). Invoices are sent in BRL, USD or EUR depending on your location. A signed contract and the first installment are required before kickoff.

Question 6

We sell on technical specs and price, not image. Why would branding matter for us?

Accepted Answer

Specs win the shortlist; trust wins the deal. In long B2B cycles, procurement, finance, and the C-suite read your brand before your datasheet. Branding makes your technical edge credible to everyone in the decision, shortens the cycle, and protects your price against competitors who look identical on paper.

Question 7

What kinds of companies do you work best with?

Accepted Answer

Companies at a turning point — repositioning, entering a new market, raising a round, or outgrowing the brand they started with. Usually established B2B and industrial firms, mature tech companies, or Series A+ startups. What they share: real substance, and readiness to commit to strategy, not just a logo.

Question 8

Can you work alongside our existing marketing team or agency?

Accepted Answer

Often that's the ideal setup. We build the strategic and design foundation — positioning, identity, the system — which makes your team and other partners sharper. We can hand it over for them to run, or stay on through a retainer.

Question 9

What's the difference between a project and a retainer, and which do we need?

Accepted Answer

A project has a finish line — a branding, a deck, an event identity. A retainer is ongoing monthly access to our team for steady, recurring work. Building a foundation? That's a project. Constant design volume? A retainer. Most clients start with a project, then move to a retainer.

Question 10

Do you work with startups and small businesses?

Accepted Answer

Yes — about half of the studio's work is with founders and early-stage teams. For tight budgets, I offer a sprint format that delivers a strong identity foundation you can grow into without compromising on craft.

Question 11

Do you handle web development, photography, or motion?

Accepted Answer

Strategy, identity, art direction, and brand systems are done in-house. For web development, illustration, motion, photography, print production, and trademark, I work with a trusted network of partners brought in based on what your project needs.

Question 12

Who owns the final files and rights?

Accepted Answer

You do. On final payment, all approved deliverables and intellectual property are transferred to you, including editable source files. Working files and unused concepts stay with the studio. The studio retains the right to showcase the work in its portfolio.

Question 13

Do you work remotely or in person?

Accepted Answer

Mostly remote, with calls in English, Portuguese, or Spanish. I've shipped projects with clients in Brazil, the US, Europe, and the Middle East. In-person workshops are available in São Paulo or on request with travel costs covered.

Question 14

Can you sign an NDA?

Accepted Answer

Yes. Send your NDA when you reach out and I'll review and sign it before our first call. The studio also has a mutual NDA template available if you'd prefer to use ours.

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