Chemtier
Client
Chemtier
Sector
Chemical Industry
Country
Brazil
Year
2022
Scope
Brand Naming · Brand Identity · Business Card · Email Signature · Brand Activation · Social Media Setup · Presentation Template
[ 01 — Context ]
A chemical trading company bridging the Brazilian market with global manufacturers needed a brand credible enough to operate on both ends — local and international.
[ 02 — Approach ]
The name came first. Chemtier merges "chem" and "tier," while quietly nodding to frontier — exactly what the business does. The visual identity drew from the periodic table's logic: structured, precise, and instantly legible to anyone in the industry. Modern and robust, without trying too hard.
[ 03 — Outcome ]
A full brand system — naming, identity, business cards, email signature, social media setup, and presentation templates. The kind of brand that shows up to a global negotiation and holds its own. The client's words say it best: "Several clients have already praised both the naming and the branding."
[ Testimonial ]
Working with Mellow was amazing. I needed a brand and didn't know exactly where to start, but they have a methodology that, in addition to being didactic, is very effective. And it wasn't just me who loved the final result, several clients have already praised both the naming and the branding.
Murilo Rafael de Mello
Client · Chemtier
