CJ Integrative Health & Wellness
Client
CJ
Sector
Health & Wellness
Country
Brazil
Year
2020
Scope
Brand Naming · Brand Identity · Digital Plan · Brand Activation · Social Media Templates
[ 01 — Context ]
CJ Integrative Health & Wellness wanted to bring the mind-body-soul connection back into people's daily lives — a holistic approach that needed a brand as one-of-a-kind as the practice itself.
[ 02 — Approach ]
The icon represents a meditating figure surrounded by an atom, with a heart at the center — the body and the mind (emotional and spiritual) meeting in one place. Typography wraps around the icon so both become a single, fluid element, in a rounded, modern font. Purple carries the brand's tone: the stability of blue with the energy of red, evoking creativity and spirituality, while yellow brings in vibrancy.
[ 03 — Outcome ]
A complete brand system — naming, identity, digital plan, brand activation, and social media templates — built to support both the practice and its day-to-day content. The client felt the difference immediately: "I could feel the passion for their job, and that could be the main reason why they offer such a high-level service."
[ Testimonial ]
I got to know the agency through a friend 's referral. And I have to say: they overcame everything that my friend told me about her experience with Mellow. Every talk about my profile, the brand, and the design was flawless. The team taught me a lot, helped me, and it was really important. I could feel the passion for their job, and that could be the main reason why they offer such a high-level service.
Claudiana Santos
Client · CJ
