Jessica Buzzi Personal Trainer
Client
Jessica Buzzi
Sector
Fitness
Country
Brazil
Year
2019
Scope
Brand Identity · Brand Activation · Social Media Templates
[ 01 — Context ]
Jessica Buzzi is a fierce, intense personal trainer who needed a personal brand as driven as her training philosophy — one that could represent her across social media and every client touchpoint.
[ 02 — Approach ]
The icon draws from her initials, anchored by an eagle — a symbol of focus, determination, and unwavering direction toward a goal. Everything about the typography reinforces the same idea: bold, italic, always in motion. Vibrant colors work on both dark and light backgrounds, so the brand is impossible to miss wherever it shows up. The slogan "Do more for you" tied it all together.
[ 03 — Outcome ]
A brand identity, brand activation, and social media templates built to move as fast as she does. The client said it best: "They knew how to take from me what I didn't even know I wanted and turn it into reality."
[ Testimonial ]
Working with Mellow was surprising and rewarding. In addition to being very sweet and kind, they are great professionals and take the job very seriously. During the whole period that we worked together, they knew how to listen to what I wanted, and what's more, they knew how to take from me what I didn't even know she wanted and turn it into reality. Every day I see and feel how much everything she's created represents me. I am extremely satisfied with the work carried out, it could not be a more accurate choice than this.
Jessica Buzzi
Client · Jessica Buzzi
