Taci Spézia - Interior Designer
Client
Taci Spézia
Sector
Interior Designer
Country
Brazil
Year
2018
Scope
Brand Identity · Email Signature · Business Card · Brand Activation · Social Media Templates
[ 01 — Context ]
Taci Spézia, an interior designer, needed a brand that could hold both timeless sophistication and genuine creativity — a balance she'd struggled to find with previous attempts.
[ 02 — Approach ]
The icon was built from her own initials, "T" and "S," shaped into a minimalist mark that reflected her aesthetic instincts. The wordmark added subtle serif accents — refined without tipping into formal. A palette of dark gray and soft sand gave the brand the versatility to sit comfortably across textures, photography, and materials.
[ 03 — Outcome ]
A full identity system — icon, wordmark, business card, email signature, social templates, and brand activation. The client called it personalized in a way she hadn't experienced before: "Her ease in translating my personality... exceeded my expectations."
[ Testimonial ]
My greatest challenge was finding a reliable and efficient professional. However, upon hiring the services of Anne Mello, I encountered an exceptional experience. The characteristic that most captivated me was Anne's use of a personalized approach. Her ease in translating my personality by combining timeless straight lines with symmetrical curves highlighted the 'S' in my surname, exceeding my expectations. I would definitely recommend her services for their incomparable quality and the value she adds.
Taci Spézia
Client · Taci Spézia
