Healing Waves
Client
Healing Waves
Sector
Wellness
Country
Croatia
Year
2023
Scope
Brand Identity · Stationary · Brand Activation · Social Media Templates
[ 01 — Context ]
Healing Waves believes waves — sound, visual, energetic — have the power to heal mind, body, and spirit. The brand needed an identity that could carry that belief while also reflecting something less expected: a fusion of wellness and AI.
[ 02 — Approach ]
The color palette pulled directly from their existing YouTube presence — purple for magic and energy, bright orange for warmth, light emerald for calm. The icon and typography were rebuilt around a harmonious grid with rounded corners, giving the brand a softer, more human feel despite its tech-forward backbone. Every choice had to hold two things at once: ancient ideas of healing, and a very modern way of creating.
[ 03 — Outcome ]
A full verbal and visual identity system built to scale across YouTube, social, and beyond. The shift was immediate and measurable: "Our social media engagement has noticeably increased, thanks to Mellow's cohesive and appealing strategy."
[ Testimonial ]
We had the pleasure of working with Anne on the branding for Healing Waves! Anne created a beautiful visual identity for us, including our logo, fonts, colors, and photography style. Her ability to understand and translate our vision into stunning visuals was truly impressive. The new branding has transformed our business. We've received glowing feedback from clients, who love the calming and professional look of our materials. Our social media engagement has noticeably increased, thanks to Anne's cohesive and appealing designs. Using the brand style guide Anne provided is straightforward and intuitive, making it easy for us to maintain consistency. We highly recommend working with Anne for any business in need of top-notch design services. Her talent and dedication are unparalleled.
Sefy Tofan
Client · Healing Waves
