TecnoTier
Client
Tecnotier
Sector
Technology
Country
Brazil
Year
2023
Scope
Naming · Brand Identity · Slogan · Stationary · Social Media Templates
[ 01 — Context ]
TecnoTier is a Brazilian tech company entering a market where most competitors default to safe, corporate visual languages. They came to us for naming, brand identity, and a slogan that could hold their own ambition — to position themselves as a forward-thinking provider in a space that rarely looks like it.
[ 02 — Approach ]
The name TecnoTier was built to signal both sector and aspiration — technology at the top tier. The identity leans fully into that: an all-type logotype set in a bold, geometric sans that reads as confident rather than decorative. No symbol, no softening — just type doing the heavy lifting. The palette strips everything back to black and electric green, a deliberate choice to evoke the visual grammar of tech. The slogan "Unbox Tomorrow" anchors the brand in a single, concrete idea: cutting-edge technology, delivered today.
[ 03 — Outcome ]
The delivered system covers naming, full brand identity, slogan, stationery, and social media templates. TecnoTier launched with a brand that sits visually apart from its category. "They hit the bullseye twice, in two very different markets — and for me, that alone is proof of their top-tier creativity, methods, and results."
[ Testimonial ]
After the brand they built for Chemtier, going back to Mellow for Tecnotier was an easy decision. The first experience and results were great, so I didn't even consider looking elsewhere. And once again they delivered: the same clear, methodical process, but this time for a completely different kind of business, and the result fit it perfectly. They hit the bullseye twice, in two very different markets, and for me, that alone is proof of their top tier creativity, methods, and results they deliver.
Murilo Mello
Founder · Tecnotier
