Lucky Duck

[ 01 — Context ]

A chill seltzer infused with hemp-derived delta-8 needed a brand identity playful enough to match the product, but flexible enough to work across packaging and varied background colors.

[ 02 — Approach ]

The duck became the mascot — friendly, cool, instantly recognizable. Type and illustration were blended into a single seamless mark, built specifically to adapt across any background gradient without losing legibility or charm.

[ 03 — Outcome ]

A complete identity and packaging system that carries the brand's chill, easygoing personality everywhere it shows up.