Sensory Kids

[ 01 — Context ]

Sensory Kids is a children's occupational therapy clinic where science and emotion work hand in hand. A small business with a big purpose — and a brand that needed to hold both without losing either.

[ 02 — Approach ]

The icon brings together three ideas in one mark: a brain for the mind, hands for the senses, and a heart sitting in the palm — the connection between thought, touch, and feeling. Typography was chosen to be organic and playful, but still modern and easy to read. The palette balances hot pastels with neutral tones — energy and calm in the same breath, exactly what the practice offers its patients.

[ 03 — Outcome ]

A brand identity, brand guidelines, and stationery kit that captured something genuinely hard to put into visual form. The client felt it immediately: "This one, I gotta tell you, it was love at first sight."